Strategy & Planning:
We use insight and marketing expertise to develop integrated marketing strategies that connect, engage and empower people. Every strategy starts with the realities of the past and present – what customers perceive and want, what conditions affect the market, what competing brands are saying and doing and what our clients have said or done previously – well before we address what our clients should communicate in the future.
Public Relations:
At APD, we practice PR differently than most. Because we know public opinion is influenced from a number of different angles, our communications focus not only on customers and potential customers but also partners who can impact your business.
Media Buying & Planning:
We reach and target audiences with above, below and through the line channels, making every click count when it comes to digital. With media consumers seeking information and entertainment through vehicles as diverse as mobile phone apps, social networks, blogs and news feeds, our media tactics often cast a much narrower (but better targeted) net than other agencies.
Research Analytics & Optimization:
From focus groups and social listening to persona profiling and customer mapping, we gain insight to truly understand our clients and audiences. That responsibility is shared across every department; however, our analytics and optimization team perhaps plays the greatest role.
Creative & Branding:
We create authentic and impactful brands and inspiring campaigns that connect with the minds and hearts of our audiences.
Events Management & Exhibitions:
Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, this is the only media where buyer, seller and product physically come together – a potent force for business.
Partnerships:
We’ve had the privilege of collaborating with a wide range of clients, both big and small, and have consistently exceeded their expectations. We take immense pride in showcasing an array of diverse projects that span various industries and markets.
Digital & Social Media:
We plan, produce and manage engaging social content that is in tune with audiences, moving, informing and motivating them. Combining smart strategies, highly targeted media buys and engaging digital content, we help clients develop campaigns that are perfectly suited to their audiences, their budgets and their business objectives.
Photography, Still and Video:
We unleash our creativity and capture your stunning moments with our photography ideas and inspiration.